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General Membership Meeting – The Art of Promotion: Building Your Brand as a Fine Artist

Sunday, May 12 at 1:30 pm - 3:30 pm

Join us on May 12th, from 1:30 p.m. – 3:30 p.m. for CAC’s May General Membership Meeting. This month’s program, presented by Lara Sassounian, will focus on current art market trends with an eye toward helping artists utilize marketing techniques and build their own brand. This program is a training course for all artists of all levels, as well as for art enthusiasts and CAC supporters interested in learning about artistic branding and storytelling. The program will focus on marketing strategies for fine artists, covering key aspects such as audience understanding, branding, online presence, promotion, networking, and public relations.


Event Highlights Include:

  • Artists’ Marketing Presentation: We know we are excellent artists, but how do we convince the art buying public? What do artists need to consider when going to market? What has remained constant and what has changed with the rise of digital media and the connected world? We will talk about identifying your audience, building your brand, and ways to craft an engaging online presence…and more! 


  • Networking and Socializing: Connect with fellow CAC members in a relaxed and vibrant atmosphere. Share your insights, experiences, and passion for art while enjoying the company of like-minded individuals.


  • Refreshments: Enjoy light refreshments and beverages as you network with your fellow Club members and learn how to develop as an artist and move ahead with your art career.


There will be a raffle for a free one hour marketing consultation session with Lara Sassounian!


About Lara Sassounian 

Lara Sassounian is Founder and CEO of Artfully Curated, a full-service public relations agency serving the fine arts industry.  Ms. Sassounian has provided marketing services for numerous arts institutions, including J. Paul Getty Trust, Autry Museum of the American West, as well as national consumer packaged goods and tech companies. Lara Sassounian achieved her Master of Business Administration from The Johns Hopkins University, Carey Business School  and is distinguished as a Bloomberg Scholar as well as recipient of the Monty McKinney Award of Excellence in Advertising. Additionally, she received a Bachelor’s Degree in Art History and Advertising from the University of Southern California. Ms. Sassounian serves on the Board of Directors of the California Art Club.



Note: Tickets are limited, so reserve your spot today! If you cannot join us in person, please join us via zoom. Mentorship Program members and students can attend at no cost.  


Event Details

Date: Sunday, May 12, 2024

Time: 1:30 pm to 3:30 pm

Location: CAC Headquarters, 65 South Grand Avenue, Second Floor, Pasadena, CA 91105

Ticket Price: CAC Members -$25, Non-members – $35, Zoom – $15, Mentorship and Students – Free



If you have any questions, please contact cac@californiaartclub.org





Sunday, May 12
1:30 pm - 3:30 pm
Program Categories:


California Art Club
65 S. Grand Avenue
Pasadena, CA 91105 United States
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Artists, Art Enthusiasts
Membership Categories
Artists, Artist Members, Associate Artists, Benefactors, Collectors Circle, Mentorship Program, Out-of-State Artists, Patrons, Signature Artists, Student Artists
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